Abstract

This study aimed to provide instruction on market management policy strategies in order to improve the status of market performance according to national standards. The research method used was the analysis of Interpretative Structural Modeling (ISM) to map and structure constraints in the management of the Tempuran market in the Magelang Regency, which complies with the Indonesian National Standard (SNI). Based on the result of the study, in short of time, the management can solve two main priority obstacles. The first one was the issue of business competition (mini markets) close to traditional markets. The second one was security (installation of CCTV), creating a group of market traders/ Market Association, providing parking space, and fulfilling the cleaning staff. The strategy to overcome the Tempuran market management problem in Magelang Regency focuses on the constraints faced by traders, market managers, and local governments in Magelang Regency.

Keywords

• public market,
• Indonesia national standard,
• interpretative structural modeling